The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The plague of industrially manufactured edible products is a worldwide phenomenon. While their use is especially elevated in the west, making up over 50% the typical food intake in places such as the United Kingdom and United States, for example, UPFs are taking the place of fresh food in diets on every continent.

Recently, a comprehensive global study on the dangers to well-being of UPFs was released. It warned that such foods are subjecting millions of people to long-term harm, and demanded swift intervention. Previously in the year, a major children's agency revealed that a greater number of youngsters around the world were overweight than underweight for the first time, as processed edibles overwhelms diets, with the steepest rises in less affluent regions.

A leading public health expert, a scholar in the field of nourishment science at the University of SĂŁo Paulo, and one of the study's contributors, says that companies focused on earnings, not individual choices, are fueling the change in habits.

For parents, it can seem as if the entire food system is undermining them. “On occasion it feels like we have absolutely no power over what we are placing onto our children's meals,” says one mother from India. We conversed with her and four other parents from across the globe on the growing challenges and annoyances of ensuring a balanced nourishment in the age of UPFs.

In Nepal: Battling a Child's Desire for Packaged Snacks

Raising a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the second my daughter goes out, she is encircled by colorfully presented snacks and sweetened beverages. She persistently desires cookies, chocolates and processed juice drinks – products aggressively advertised to children. Just one pizza commercial on TV is enough for her to ask, “Are we getting pizza today?”

Even the educational setting perpetuates unhealthy habits. Her canteen serves sugary juice every Tuesday, which she looks forward to. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a french fry stand right outside her school gate.

At times it feels like the complete dietary landscape is working against parents who are simply trying to raise fit youngsters.

As someone working in the a national health coalition and spearheading a project called Advocating for Better School Diets, I understand this issue deeply. Yet even with my expertise, keeping my young child healthy is incredibly difficult.

These ongoing experiences at school, in transit and online make it nearly impossible for parents to curb ultra-processed foods. It is not simply about children’s choices; it is about a dietary structure that makes standard and fosters unhealthy eating.

And the data reflects exactly what parents in my situation are going through. A comprehensive population report found that a significant majority of children between six and 23 months ate unhealthy foods, and nearly half were already drinking flavored liquids.

These numbers echo what I see every day. Research conducted in the area where I live reported that almost one in five of schoolchildren were carrying excess weight and 7.1% were suffering from obesity, figures directly linked with the surge in junk food consumption and more sedentary lifestyles. Further research showed that many Nepali children eat sugary treats or manufactured savory snacks on a regular basis, and this regular consumption is associated with high levels of tooth decay.

Nepal urgently needs stronger policies, better nutritional atmospheres in schools and tougher advertising controls. Until then, families will continue fighting a daily battle against unhealthy snacks – an individual snack bag at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit different as I was compelled to move from an island in our archipelago that was ravaged by a severe cyclone last year. But it is also part of the harsh truth that is facing parents in a area that is experiencing the most severe impacts of environmental shifts.

“The circumstances definitely becomes more severe if a hurricane or volcanic eruption wipes out most of your plant life.”

Prior to the storm, as a food nutrition and health teacher, I was deeply concerned about the rising expansion of convenience food outlets. Currently, even community markets are complicit in the transformation of a country once characterized by a diet of nutritious home-produced fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with artificial ingredients, is the choice.

But the situation definitely worsens if a natural disaster or mountain activity wipes out most of your vegetation. Fresh, healthy food becomes scarce and prohibitively costly, so it is incredibly challenging to get your kids to have a proper diet.

In spite of having a regular work I am shocked by food prices now and have often resorted to selecting from items such as legumes and pulses and animal products when feeding my four children. Offering reduced portions or reduced helpings have also become part of the post-crisis adaptation techniques.

Also it is quite convenient when you are juggling a demanding job with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Sadly, most school tuck shops only offer highly packaged treats and sugary sodas. The consequence of these hurdles, I fear, is an growth in the already widespread prevalence of non-communicable illnesses such as adult-onset diabetes and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a international restaurant franchise towers conspicuously at the entrance of a shopping center in a Kampala neighbourhood, tempting you to pass by without stopping at the takeaway window.

Many of the youngsters and guardians visiting the mall have never ventured outside the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first global eatery brands. All they know is that the brand name represent all things modern.

Throughout commercial complexes and every market, there is convenience meals for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place city residents go to celebrate birthdays and baptisms. It is the children’s reward when they get a favorable grades. In fact, they are hoping their parents take them there for Christmas.

“Mum, do you know that some people take fast food for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the end of the week, and I am only {half-listening|

Lisa Parker
Lisa Parker

A certified mindfulness coach with over a decade of experience in meditation and wellness practices.

Popular Post